According to the latest national research on timeshares commissioned by Interval International, an estimated 12 million adults now own a timeshare. One of the most appealing attributes associated with owning a timeshare is the ability to exchange.
Travelers tend to be married (63%) and average 42 years of age. Approximately four in 10 report having children who live in their household full time.
Travelers interested in purchasing shared resort real estate (timeshares) took an average of just over three (3.4) leisure trips during the past 12 months, and spent an estimated $1,730 on lodging accommodations.
Eight in 10 travelers who are current owners (80%), and a comparable percentage of prospective purchasers (84%), prefer a beach or lake experience on vacation.
Nearly nine in 10 prospective purchasers are interested in staying at a condominium-style resort during the next two years.
Mini-vacations and weekends at shared ownership resorts are, by far, the most highly rated incentives to participate in a sales tour, with eight in 10 travelers who are prospective purchasers (83%) citing their appeal.